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Thread: A friendlier way of talking

  1. #16
    Senior Member Bushfella's Avatar
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    Quote Originally Posted by Neil Williams View Post
    I reckon you could easily get away without the website if the District had a well-designed one that appeared in Google searches for the Groups, and which had a contact form for each Group, to be honest.

    Navs is I guess a bit different

    You are having a laugh, Neil.

    That would require someone paying attention to the detail... Currently lists groups and contacts - out of date. There is absolutely no message about the actual activities undertaken - it is, however, on Brand, but if I were still involved I would have our )n Brand site, selling our group - and it worked then, it would work now.

    The importance of PR and a digital presence cannot be underastimated. On a pro rata membership basis, navs, with no national branding, and now assumptions about who we are, are on an equal footing membership-wise,with the local Groups who have the TSA support , branding etc.
    Ewan Scott

    It seems that there are a lot of Nawyecka Comanch around....





    Nawyecka Comanch'": "Means roundabout--man says he's going one way, means to go t'other" Ethan Edwards - The Searchers



    www.upperdearnevalleynavigators.org.uk

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  3. #17
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    Quote Originally Posted by Bushfella View Post
    You are having a laugh, Neil.

    That would require someone paying attention to the detail... Currently lists groups and contacts - out of date. There is absolutely no message about the actual activities undertaken - it is, however, on Brand, but if I were still involved I would have our )n Brand site, selling our group - and it worked then, it would work now.

    The importance of PR and a digital presence cannot be underastimated. On a pro rata membership basis, navs, with no national branding, and now assumptions about who we are, are on an equal footing membership-wise,with the local Groups who have the TSA support , branding etc.
    Of our current 200+ members, I think that only 1 has come via the "TSA branding". All the rest have come through word of mouth.

    We have a web site (it's not bad - could do with the news story updating - it has a "contact us" form right on the landing page) and it has generated precisely 1 contact and they did not respond when I replied to them :-( I have no idea why. We are usually first or second in the Google search results for our town.

    I would say that 50% of our parents would not even notice if we were not part of TSA. They just see us as Scouts.

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    richardnhunt (19-07-2019)

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